With all the misinformation floating around, it's not surprising the public is confused about nicotine.

ENDS

"Lead researcher Dr Leonie Brose, from the Institute of Psychiatry, Psychology & Neuroscience, said 'Tobacco cigarettes kill over half of those who smoke long-term, yet very few people know that nicotine is not the direct cause of smoking-related death and disease. We found those people who think nicotine is to blame for harms from smoking are more likely to think e-cigarettes and NRT are just as bad as smoking.'"
"Knowledge about nicotine was particularly poor, with nearly nine out of ten misattributing a greater portion of the risk in smoking to nicotine, and nearly four out of ten wrongly believing nicotine is what causes cancer from smoking."

Nicotine

The research suggests nine out of 10 people falsely believe nicotine is very harmful to their heath, when in fact it is no more dangerous than the caffeine in a cup of coffee.