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- The available evidence on flavored e-cigarettes suggests that flavors in and of themselves are not especially appealing to non-smoking adults or adolescents. There is, however, a substantial and growing literature on how and why these products appeal to smoking adults and their potential to help consumers switch from smoking to less-harmful vaping.
- Any policy that harms the exclusive makers of reduced-risk products such as e-cigarettes more than the makers of traditional cigarettes is not in the interests of public health.
- Report Author (55 pages): Guy Bentley