American Legacy / Truth Initiative

The current generation of workers in tobacco control, predominantly those with master’s degrees in public health who work for health departments, has been led to believe that anti-smoking efforts began with the creation of The Truth campaign in the late-1990s as the result of the Master Settlement Agreement (MSA) between the state attorneys general and the tobacco industry that gives money to the states each year to fight smoking.
As for other funding to reduce smoking, Bloomberg Philanthropies awarded Johns Hopkins over $300 million to do more research and to support anti-smoking legislation around the world, as well as more than $100 million to the D.C.-based Campaign for Tobacco Free Kids for its anti-smoking lobbying and public education efforts. As with the government, engaging mass media education takes a back seat to the safe sinecure of research. The MSA-funded Truth campaign (formerly the American Legacy Foundation, established with $2.5 billion in settlement funds) also spends most of its budget on research, with a modest amount going for paid mass media, but with restrictions on the mention of tobacco company names and cigarette brand names.

Truth launched a program encouraging people to Ditch their JUUL. This report documents why the program is dangerous to humans, property, and the environment.
That campaign was one of 3 honorees in the "Best Use of Social Media in an Experiential Activation" category by Adweek

"However, when we were asked to join the fight to safeguard these monies for their intended purpose, we considered it a moral imperative and still do. We will ask the Supreme Court to reinstate the trial court's injunction requiring that the funds be spent for tobacco control
In that ruling, the appeals court reversed a lower court's order permanently enjoining the State from dissolving the endowment of the Ohio Tobacco Prevention Foundation (OTPF).
Legacy, a national public health foundation created as a result of the Master Settlement Agreement (MSA), stepped forward in April 2008 to help safeguard the tobacco settlement dollars Ohio had set aside for tobacco control. After OTPF signed a contract with Legacy to preserve tobacco prevention and cessation efforts in the state, the legislature voted to abolish both OTPF and its endowment.

List as a donor to CTFK
Donors 16-18/24. Includes donations to CTFK AND TFKAF (Action Fund) (Not page numbers, they are document numbers)
Partners 29-21/24. (Not page numbers, they are document numbers)

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