Kodak Moment: Difference between revisions
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'''Kodak Moment''' originated as an advertising slogan for the Eastman Kodak Company in which meaningful occasions were portrayed as worthy of a photograph. The term gained a new meaning when the company's slow reaction to the development of digital photography led to its eventual demise. It now refers to any large, successful company's failure to adapt to a disruptive change in the industry. | |||
Latest revision as of 15:22, 12 December 2020
Kodak Moment originated as an advertising slogan for the Eastman Kodak Company in which meaningful occasions were portrayed as worthy of a photograph. The term gained a new meaning when the company's slow reaction to the development of digital photography led to its eventual demise. It now refers to any large, successful company's failure to adapt to a disruptive change in the industry.