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| *Recent population-level data highlight that 49%–80% of US adults incorrectly believe that nicotine is responsible for most of the cancer caused by smoking. | | *Recent population-level data highlight that 49%–80% of US adults incorrectly believe that nicotine is responsible for most of the cancer caused by smoking. |
| *Additionally, between 23% and 43% of young adults responded “don’t know” to items on nicotine perceptions and more than 50% of respondents, including past 30-day tobacco users, perceived nicotine gum and patch to be as harmful or more harmful than cigarettes to overall health and specifically, to causing cancer or heart attack. | | *Additionally, between 23% and 43% of young adults responded “don’t know” to items on nicotine perceptions and more than 50% of respondents, including past 30-day tobacco users, perceived nicotine gum and patch to be as harmful or more harmful than cigarettes to overall health and specifically, to causing cancer or heart attack. |
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| ===2019: [https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6756180/ Impact of Brief Nicotine Messaging on Nicotine-Related Beliefs in a U.S. Sample]=== | | ===2019: [https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6756180/ Impact of Brief Nicotine Messaging on Nicotine-Related Beliefs in a U.S. Sample]=== |
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| ===2019: [https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6939783/ Misperceptions of Nicotine and Nicotine Reduction: The Importance of Public Education to Maximize the Benefits of a Nicotine Reduction Standard]=== | | ===2019: [https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6939783/ Misperceptions of Nicotine and Nicotine Reduction: The Importance of Public Education to Maximize the Benefits of a Nicotine Reduction Standard]=== |
| *Given these common misperceptions about nicotine, a low nicotine product standard has potential to further confuse consumers about tobacco product risks in the absence of public education efforts. | | *Given these common misperceptions about nicotine, a low nicotine product standard has potential to further confuse consumers about tobacco product risks in the absence of public education efforts. |
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| ===2017: [https://pubmed.ncbi.nlm.nih.gov/28341303/ Changing Perceptions of Harm of E-Cigarettes Among U.S. Adults, 2012-2015]=== | | ===2017: [https://pubmed.ncbi.nlm.nih.gov/28341303/ Changing Perceptions of Harm of E-Cigarettes Among U.S. Adults, 2012-2015]=== |