Dave was a hugely influential figure in advocacy and raising the popularity of e-cigs in the UK and to some extent further afield.

It would be a gross simplification to state his major achievements included the establishment of VapourTrailsTV was a leading light of the black balloons campaign that led to the EU modifying its onerous TPD proposals and was an early Trustee of the NNA Was one of the first to introduce The Pleasure Principle < these 4 entries represent only a part of his significant contribution to the acceptance of Safer Nicotine Products