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MOVE is an initiative developed by vapers, and aims to present the scientific evidence on electronic cigarettes to health professionals. We hope to generate an ethical debate about the importance of these devices as harm reduction tools and their potential to save lives and bring about an end to smoking.

In support of the initiative, the MOVE statement has been written by leading scientists, doctors and international public health authorities. The MOVE campaign invites health professionals to support this initiative.

Misinformation that has been disseminated about e-cigarettes has resulted in some countries in misperceptions about their safety, quality and benefits. Many health professionals are uncertain what advice they should give to patients about these devices. Many health professionals have been reluctant to speak up in public about tobacco harm reduction. MOVE is a call for all health professionals to, freely and with critical thinking, be informed on scientific evidence about these devices, and their value and importance in the final fight against smoking.