Kodak Moment: Difference between revisions
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Richardpruen (talk | contribs) Created page with "kodak moment When your industry or business gets changed on its head because you didn't see or act in time to the changes coming (Kodak didn't react in time for digital camer..." |
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'''Kodak Moment''' originated as an advertising slogan for the Eastman Kodak Company in which meaningful occasions were portrayed as worthy of a photograph. The term gained a new meaning when the company's slow reaction to the development of digital photography led to its eventual demise. It now refers to any large, successful company's failure to adapt to a disruptive change in the industry. | |||
Latest revision as of 15:22, 12 December 2020
Kodak Moment originated as an advertising slogan for the Eastman Kodak Company in which meaningful occasions were portrayed as worthy of a photograph. The term gained a new meaning when the company's slow reaction to the development of digital photography led to its eventual demise. It now refers to any large, successful company's failure to adapt to a disruptive change in the industry.