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===2021: [https://vimeo.com/559881052 Are we risking the erosion of trust in Tobacco Control?]=== | ===2021: Video: [https://vimeo.com/559881052 Are we risking the erosion of trust in Tobacco Control?]=== | ||
*Prof Mike Cummings presenting at E-Cigarette Summit 2021 | *Prof Mike Cummings presenting at E-Cigarette Summit 2021 | ||
*Successful public health campaigns rely on establishing and maintaining the public’s trust in the recommendations that are given. This presentation highlights concerns that I have about the erosion of trust in tobacco control that appears to be happening because previously trusted public health officials are staking out policy positions that distort the truth about lower risk alternative nicotine products. | *Successful public health campaigns rely on establishing and maintaining the public’s trust in the recommendations that are given. This presentation highlights concerns that I have about the erosion of trust in tobacco control that appears to be happening because previously trusted public health officials are staking out policy positions that distort the truth about lower risk alternative nicotine products. | ||
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