Michael Bloomberg: Difference between revisions

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**International Union Against Tuberculosis and Lung Disease

**University of Illinois at Chicago

===2020, Mar 31 - [https://insidesources.com/anti-vaping-grassroots-mom-tweets-paid-for-by-mike-bloomberg/?fbclid=IwAR1XeweZMR_03NGK_S6DgSstZsq5jPjOj53jhWeHqvVf3Vi6vm6n5LgOPaw Anti-Vaping Group Suspends Plan to Pay For ‘Mom Tweets’]===

*The Campaign for Tobacco-Free Kids (CTFK), a group funded in large part by Bloomberg Philanthropies, has suspended a social media “pay-for-play” marketing push that would have given moms $250 to send out anti-vaping messages in their personal feeds.

*“We’re looking for influencers to do 3 social shares on their platform… across 6 weeks, starting March 18,” the pitch said. And the right people — moms with 4,000 or more social media followers and at least one kid between the ages of 9 and 18 — would get paid $250 sending out three tweets over six weeks.

*Another requirement to collect the marketing money? “'''Confirm that you have never recommended e-cigarettes as a means to quit smoking'''.” This is an odd request for a group that purportedly wants to reduce the number of smokers, given the studies showing vaping is one of the most successful smoking-cessation options.

*Julie Gunlock of the Independent Women’s Forum isn’t surprised anti-vaping groups are targeting women. “Fear is one of the biggest motivators for moms,” she told InsideSources. “Women respond to these messages because they fear for their children. Which means that moms in the ‘stroller brigades’ as they’re known are the perfect candidates for spreading those fears.”

@@ Line 222: / Line 222: @@
 **International Union Against Tuberculosis and Lung Disease
 **University of Illinois at Chicago
+===2020, Mar 31 - [https://insidesources.com/anti-vaping-grassroots-mom-tweets-paid-for-by-mike-bloomberg/?fbclid=IwAR1XeweZMR_03NGK_S6DgSstZsq5jPjOj53jhWeHqvVf3Vi6vm6n5LgOPaw Anti-Vaping Group Suspends Plan to Pay For ‘Mom Tweets’]===
+*The Campaign for Tobacco-Free Kids (CTFK), a group funded in large part by Bloomberg Philanthropies, has suspended a social media “pay-for-play” marketing push that would have given moms $250 to send out anti-vaping messages in their personal feeds.
+*“We’re looking for influencers to do 3 social shares on their platform… across 6 weeks, starting March 18,” the pitch said. And the right people — moms with 4,000 or more social media followers and at least one kid between the ages of 9 and 18 — would get paid $250 sending out three tweets over six weeks.
+*Another requirement to collect the marketing money? “'''Confirm that you have never recommended e-cigarettes as a means to quit smoking'''.” This is an odd request for a group that purportedly wants to reduce the number of smokers, given the studies showing vaping is one of the most successful smoking-cessation options.
+*Julie Gunlock of the Independent Women’s Forum isn’t surprised anti-vaping groups are targeting women. “Fear is one of the biggest motivators for moms,” she told InsideSources. “Women respond to these messages because they fear for their children.  Which means that moms in the ‘stroller brigades’ as they’re known are the perfect candidates for spreading those fears.”

Michael Bloomberg: Difference between revisions

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