ENDS Flavors

2015: The Impact of Flavor Descriptors on Nonsmoking Teens’ and Adult Smokers’ Interest in Electronic Cigarettes

Nonsmoking teens’ interest in e-cigarettes was very low. Adult smokers’ interest was significantly higher overall and for each flavor. Teen interest did not vary by flavor, but adult interest did. Past-30-day adult e-cigarette users had the greatest interest in e-cigarettes, and their interest was most affected by flavor. Nonsmoking teens who had never tried e-cigarettes had the lowest interest, followed by adults who had never tried e-cigarettes