Nicotine / THR - Change the Conversation

The war to end smoking has turned into the war on nicotine. The focus has been lost, and who the "winners" and "losers" will be has changed. It is now Tobacco Control (TC) and Public Health (PH) vs. Tobacco Harm Reduction (THR). Caught in the middle are consumers who smoke, consumers who used to smoke, and industry stakeholders. AS TC/PH fights THR with both sides trying to "win" against the other, the world has forgotten the real "winners" and "losers". People who succeed at quitting smoking are the only real winners in this battle. People who die from smoker are the only losers in this fight that we all should be concerned about. It is time to #ChangeTheConversation. For TC/PH and THR to sit down and talk real solutions. Work on ways to limit initiation of smoking while keeping Safer Nicotine (THR) products on the market for adults who smoke.

We all need to listen to the people and orgs below, who have put out the call to Change The Conversation.

Tobacco Harm Reduction Organisations

2019: Philip Morris International: time for a new conversation

"By demonising a company that is doing exactly as the Editors demand, we might never know exactly how much of an opportunity a tobacco harm-reduction strategy will bring to public health. The only losers if this happens will be the men and women who continue to smoke."

• Written by: Marian Salzman
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