CAPHRA
About
The Coalition of Asia Pacific Tobacco Harm Advocates (CAPHRA) is a regional alliance of consumer tobacco harm reduction advocacy organisations. CAPHRA is not related to, or funded by any commercial interests. It is composed of volunteer consumer advocates from the Asia Pacific Region. We hope putting forward this information would clarify any doubt as to our interests and intentions.
Mission statement
CAPHRA stays committed to its mission to educate, advocate and represent the right of adult alternative nicotine consumers to access and use of products that reduce harm from tobacco use. We advocate for the rights of consumers in the Asia-Pacific region to access and use evidence-based, regulated, and properly marketed harm reduction products as a means of reducing the devastating impact of smoking-related diseases.
Mentorship
All of our members work collaboratively through discussion, support, and mentorship for our respective countries’ consumers and together as the representative consumer voice in the Asia Pacific region.
Grassroots Advocacy
We endeavour to advocate for all who seek harm reduction from the deadly forms of tobacco. We collaborate with some of the world’s leading THR experts and advocates, who freely share their knowledge and expertise, as well as mentor advocates and organisations who ask for support.