Menthol

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Menthol Bans / Smoking Cessation

  • CONCLUSIONS: Given the prevalence and the patterns of transition between menthol and nonmenthol smoking and ENDS that were identified, a ban on menthol in combustible tobacco products has the potential to address the health disparities in NHBs (non-Hispanic Blacks) and other groups. A menthol ban in combustible tobacco products may be the policy tool—short of banning tobacco products entirely—with the most potential for substantial impact on smoking prevalence and thus tobacco-related health outcomes, particularly if paired with high-quality cessation programs and thoughtful regulation of the ENDS marketplace.


  • Menthol bans significantly increased non-menthol cigarette smoking among youths, resulting in no overall net change in youth smoking rates.
  • Menthol bans shifted smokers’ cigarette purchases away from grocery stores and gas stations to First Nations reserves (where the menthol bans do not bind).
  • PDF Full Paper


Abuse Liability / Addiction

  • These findings are concordant with our previous results and provide evidence that menthol Vuse Solo ECs have abuse liability that is lower than menthol cigarettes and potentially greater than that of nicotine gum.
  • PDF Version


Race

Alternative Markets

  • The implications are two-fold: First, a ban on menthol cigarettes, as we’ve seen with prohibitions of flavored vapes in Massachusetts and New York, would probably force consumers to an illicit market where they use these products without regulatory protections; and second, such laws would be enforced, potentially increasing the number of interactions between police and people of color.


  • “NOBLE has serious concerns about the unintended consequences of a ban, which we believe would precipitate a robust and troubling illicit market. The possibility of a ‘black market’ economy in menthol cigarettes demands study,” said Jessie Lee, NOBLE executive director, in a press statement. “We urge the Advisory Committee to properly study the potential ramifications of banning menthol.
  • Le continued, “NOBLE is also concerned that enforcement activities could lead to inequities in law enforcement in African American communities.”


  • "While I’m sure your goals are well intended, the 100% ban on menthol cigarettes and flavored tobacco (exception for hookah) products to adults makes impracticable sense and it will multiply an already large illegal market in California, reward criminal smugglers, and cost California businesses, workers, and taxpayers billions of dollars. Banning flavored products will further criminal smuggling and tax evasion problems."


  • I believe that New Jersey’s flavor ban legislation is a well-intended health policy that unfortunately is at odds with public safety. It opens a back door to the creation of interstate smuggling organizations and spurs the growth of illegitimate local markets profiting from the sale of outlawed tobacco products. For law enforcement, concerns are very real. And they’re not just blowing smoke.


  • A retired federal law enforcement officer joined convenience store owners Wednesday to caution against legislation banning menthol cigarettes, which he said would lead to an increase in crime and divert resources away from fighting the opioid epidemic.
  • “I’m not here to talk about smoking, I’m here to talk about crime. Because that’s what’s going to happen right now if we begin these flavor bans and we begin attacking the marketplace,” Rich Marianos, who served 27 years at the U.S. Bureau of Alcohol, Tobacco, Firearms and Explosives, said at a City Hall Plaza rally.


Loopholes / Workarounds

  • Imperial Tobacco launched Rizla Flavour Infusions - ‘cards’ that can be used to add a menthol flavour to traditional tobacco products.


  • How to video that teaches consumers how to use menthol crystals to flavor non-menthol tobacco products


  • This resourceful user of tobacco products demonstrates using flavored cough drops to make her cigarettes taste like menthol


  • Another how to video to show consumers how to flavor tobacco products. The creator of this video used water, glycerin, brown sugar, maple syrup, honey, and cocoa.