Unsmoke

Safer nicotine wiki Tobacco Harm Reduction
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IF YOU DON'T SMOKE, DON'T START.
IF YOU SMOKE, QUIT.
IF YOU DON'T QUIT, CHANGE.

A campaign by PMI to get current smokers to switch to a smoke free product. Hailed by some a a positive step in the right direction, by others as an attempt to generate new sales.

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