Advocating For Tobacco Harm Reduction

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Calls to Action for advocates are listed below. Your voice matters!


THR X (Twitter) Community Notes

THR X Community notes icon

A great way for the informed consumer to share information and to call out the issues with tweets seen regularly. Hints, tips, and links for information, such as how to join on Twitter, etc. can be found on the THR X Community notes information and how to page

Region: England, Ireland, Scotland, Wales, UK

UK Vape TAX - Make sure to respond by the 29th May 2024

NNA Call to action and information page

LONDON, March 6, 2024: The Chancellor has today approved a tax on vaping liquids which is ill-thought-out and will cost thousands of lives.

  • The tax on vaping liquids is damaging in principle and in practice.
  • The UK government will undo its former position as a world-leader in reducing the prevalence of smoking.
  • Government is now fighting itself by taxing the very products it is urging smokers to try.
  • The government is clearly regulating from a position of ignorance and must urgently consult with consumer and public health experts.

The New Nicotine Alliance (NNA) is exasperated that the government is systematically dismantling world-leading policy which was an example to the rest of the world on how to utilise innovative harm reduction approaches to rapidly reduce the toll of smoking-related disease.

Following the ill-judged decision to ignore public health experts who warned of a ban on single-use vapes deterring people who smoke from switching to products that could save their lives, it has now undermined its own admirable Swap to Stop campaign by vowing to increase the tax on the very products it is urging smokers to try. Furthermore, the design of the tax shows that government ministers have no understanding of how the devices help to reduce smoking prevalence.

The government is now fighting itself. It has been recently reported that 400,000 vaping products—the first of one million promised by the government last year—will be handed out free of charge under the Swap to Stop campaign, while the Chancellor is taxing them on the pretext that they are harmful.

NNA Chair Louise Ross, an expert on smoking cessation for nearly two decades, comments, “Putting a higher tax on stronger e-liquids completely misses the point that the more heavily dependent smokers will need stronger liquid to stay smoke-free. This will include people with poor mental health, people on benefits, people living in disadvantaged communities and those with challenging lives. Higher taxes will keep them smoking.

For information on how to respond please follow the advice of your local advocacy organisation, or the NNA email above.

Region: Europe

Spain - Sign the Petition

Submit to the public consultation! Submission Deadline is April 23

  • The Spanish Government has launched a public consultation on a Draft Royal Decree on the regulation of tobacco and related products. The first part of the Decree aims to introduce plain packaging and a flavour ban for vaping products. If a country as big as Spain enacts a flavour ban it could have serious repercussions for the rest of the EU with the next iteration of the TPD due in late 2025 / early 2026. The consultation will run until 23 April and is open to citizens, organisations and associations (even if they are not Spanish). The consultation is relatively straightforward, all you have to do is send an email with your comments on why vape flavours should not be banned. I've attached the consultation information in Spanish and English. Do consider taking the time to add your contribution.
  • Email submissions to:
  • Press release & call for contributions: Press releases - Health begins the procedures to establish the generic packaging of tobacco

¡Yo Vapeo NO Fumo! ¡NO a la discriminación contra los vapeadores! (I Vape I DO NOT Smoke! NO to discrimination against vapers!)

Region: North America


Stop the Flavor Ban

United States


  • The Consumer Advocates for Smoke-free Alternatives Association issues calls to action at the federal, state, and local levels.(Note: there are several at the time of this entry, March 11, 2024)


  • The Vapor Technology Association has set up an action center that covers issues around the US.

Region: Central and South America

Argentina - Sign the Petition

Carta abierta al Presidente de la Nación Argentina (Open letter to the President of the Argentine Nation)

Region: Asia Pacific

Australia - Submissions due by April 12, 2024

Region: Africa

Region: Middle East